Beyoncé Knowles is set to be the face and voice of Giorgio Armani's new perfume, Emporio Armani Diamonds.
The 'Dreamgirls' star will lend her looks and vocal talents to a TV advertising campaign, after being handpicked by the revered Italian designer.
A source told the New York Post newspaper: "They have known each other for seven years, and Armani feels Beyoncé represents the glamour and glitz of the fragrance."
The 25-year-old beauty will reportedly sing "an old American song" in the commercials.